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This week is off to a really good start and I found myself swimming with ideas last night and again this morning. My husband even knew that something was brewing in my brain, because even after working all day when I sat down at 10:00 PM to watch Castle on ABC and relax for a little bit I just couldn’t do it. I pulled out my netbook, a pen, and my idea notebook and started scribbling down some keyword research and a site plan.

Whoa! What am I doing? That doesn’t sound very focused and I’ve been staying so focused and doing so well. So, I popped over to Lynn Terry’s SSWT Forum to remind myself that I need to stay my course and keep focused. I poked around on Lynn’s Clicknewz blog and felt inspired for awhile. Then I realized I was just distracting myself from my distraction and that wasn’t any better of a solution.

So, I sat down with the pen and notebook again and I asked myself the question, “Does this take me closer to my goal?” After a list of pros and cons the answer was ultimately YES it does take me closer to my goal. After much deliberation with myself I decided it was time to take a growth step and at the beginning of next month I’m going to start a new project, but to keep myself focused on my current main goals I’ll be assigning a large portion of the work to my virtual assistant, and I’ll be outsourcing a bit of the content writing to Lisa.

So, are you focused today? Just in case you’re not here is an article from Lynn Terry about finding and keeping that elusive focus that we all need.

The ONE Thing YOU Should Focus On Right Now

The question is: What are you going to do?

You could:

- write a book or an ebook

- promote affiliate programs via PPC

- sell products on eBay

- create & optimize content-rich sites in niche markets

- build an empire of mini-sites

- become a public speaker

- be a web designer, copywriter or VA

That list could go on and on… and on. What I see all too often is that many people try to do ‘the whole list’. Or at least several at once. And that can be okay if your focus is one and the same in all things that you are doing. Or it can be disastrous. A recipe for failure.

Maybe you can relate to this scenario: You set out to do something, and it takes longer to earn the amount you had hoped for… and then you see another option. You try it out, it does pretty well, so you put some time and energy into it. Something happens – rules change, markets fluctuate, algorithms change – and you’re moved two steps back. You’re introduced with something new, more stable, and you focus on that instead.

This is a familiar story. If you haven’t experienced it yourself – you’ve certainly heard about someone who has. And they’ll tell you that the business idea they started out with originally was a failure, or that there was ‘no m0ney in it’ or ‘too much competition’.

You’ve probably heard that you shouldn’t have all of your eggs in one basket. That you should create 10 micro-niche websites that earn $1,000/month instead of one larger website that will earn you $10,000/month. In less than one hour of surfing the ‘net, you might be told to do this, do that, promote x and build z. All of it sounds good. All of it could work. Try to do all of it at once and you’re going to be in trouble.

The key is to have a FOCUS.

Choose one thing and do it WELL. For example, if you have a content-rich website, you can also offer an ebook on the same topic. You can capitalize on affiliate sales, or Adsense click-through’s. You can build a highly targeted 0pt-in mailing list. You can incorporate an ‘upsell’ and backend sales into your shopping cart. You can set up your own affiliate program.

Basically, you want to build on the foundation you already have – and make it stronger, make it bigger… make it more profitable! Sure you can implement all of these new methods and strategies that you learn. But don’t set out to do something completely NEW when you have already invested the time and energy into a project you haven’t yet completed. Instead, focus on making it the BEST.

Once it is running smooth on its own, and completely automated, you may want to build another – or focus on something entirely different. But if you’re trying to build on 10 things at once, or find yourself working in entirely too many directions… it’s time to take stock, go back to the foundation, and decide how you can best finish building on that original idea of yours.

And that’s it. That’s the ONE thing that YOU should be focusing on right now.

The author, Lynn Terry, offers a free brainstorming resource for those that want to turn websites that cost money into websites that make money. Join Lynn’s interactive newsletter & discussion forum where you can Learn Internet Marketing, free: http://www.SelfStartersWeeklyTips.com

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That’s all for me today, I’ve got a super busy day ahead of me during the day and a ton of errands to run with the kids in the evening. I hope that whatever you’re doing today it brings you closer to your goals and grows your business.

Kind Regards,

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