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When you look back ten years ago, life seems pretty simple. Cell phones were a luxury item and if you were really lucky, you had dial-up internet. People were blogging, but they didn’t know they were, as the word “blog” wasn’t used to describe these online journals. No one was podcasting, and there weren’t any iPods, so you couldn’t listen to a podcast anyway.

Thanks to rapid investments in technology and the widespread availability of high speed internet, the world is a much different place today. In the past few years, blogging became one of the biggest online trends. You could find a blog on just about any subject and the people writing them came from all walks of life. Businesses caught on to this phenomenon and realized what an effective tool this was for communication and promotion.

A trend has popped up in the blogging world: audio. Instead of typing your thoughts and feelings, you can simply record an audio file and upload it to your blog. This is exactly how podcasting became popular. The first podcasts were actually “audio blogs”. It caught on so fast, that these audios took on a life of their own and became an entirely different category, more similar to an internet radio show.

Using audio on your blog is a great way to add interest and let your personality show through. You can keep it simple; you don’t need to add audio to every blog entry
and don’t have to develop a whole podcast. If you wanted to simply add a touch of audio, you could record a welcome greeting that your readers could listen to upon entering your blog.

If you currently have a large readership and are afraid that you will lose readers if you change your format, you could work the audio in slowly. You could add a bonus audio message to a few posts. For example, if you wrote a post about housecleaning, you could add an audio message containing your five best tips for quick cleaning. Your readers could choose to listen to it if they wanted.

If you find yourself getting a lot of positive feedback, you may want to increase the amount of audio you add to your blog. You may even want to have a few posts per week that are strictly audio based.

You will find that some people absolutely love audio and will greatly enjoy audio blogs, and some will prefer to read blog posts. Combining the two can add a bit of variety to your blog and keep all of your readers and listeners happy.

There are several companies that provide audio services that make recording your blog posts simple and easy. You can check out Audio Acrobat as well as Hipcast, Whistletree, and Blog Talk Radio. You can also perform a Google search to find more companies providing this service. Each company will have different pricing and options, so check each one out thoroughly before making a decision.

Kind Regards,