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Kelly at WAHM 2.0 was talking about evaluating her ROI for the year and her post really got me thinking. I started off with leaving a comment, and then realized my comment was uber long, so why not make a post.

At the end of the year I like to take a minute and go over how my websites did for the year. I actually did this in November because domain name renewals were up and I knew I had at least one site that just was not going to make the cut.

I actually dropped 3 websites from my efforts because they just weren’t cutting it. What’s weird is I expected those 3 to be big earners for the year, they had great domain names, great content, great niche, perhaps I just had bad timing or didn’t narrow down enough on the niche aspects.

At first I was disappointed in myself for not succeeding with those sites like I had planned. Then I realized, knowing when to cut my losses was actually a bit of a success. In the past I would have held on to them, added some more content, crossed my fingers and hoped for the best. But, this year I didn’t hesitate in dropping them from my to do list and letting the domains go.

In reality that’s a form of business growth. Knowing when to let go is just as important as marketing and promoting your efforts. If I had held onto those sites I probably would have just caused myself undue frustration and stress. Now, I can focus on other things, new project launches, and feel productive. Heck, I feel more productive already just knowing that I’ve trimmed the fat, so to speak.

How is your online business shaping up for the new year?