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The summer has been much slower on twitter than I’ve seen in the past.  My wall still had many tweets, but it led to two months of getting a lot of links and pre-scheduled sales tweets.  Not a lot of social   I don’t follow even a quarter of the people following me.  I go through and delete people that don’t have a lot of interaction and I’m pretty picky now on who I follow.

I use pre-scheduled tweets and links in some of my tweets as well.  I’m not against that.  However, you can’t posting nothing but links and expect anyone to follow you.

Why would people stop following you on Twitter? There are quite a few reasons. Eliminating those mistakes is the key to being profitable on this site. Double check your wall and see if you are a twitter unfollow. Here are five mistakes you could be making that would cause people to stop following you:

Mistake #1) Overselling

Often times businesses will just send out one sales tweet after another. The whole objective of each one is to make money.

People can smell that a mile away. Some businesses even have an automatic message when someone follows, instantly asking them to buy something.

This will repel visitors faster than anything else. Constant selling is one of the biggest mistakes business owners make. Obviously you want to make money. However, you won’t be profitable if you do nothing but sell. If there is no actual information for them to read then you will be a twitter unfollow and few will see those links, let alone click on them.

All your recent posts are on display. So if your last twenty have been blatant sales messages, people will stay far away from you. Instead, you want to focus on creating value. Sure, every now and then you can include a tweet asking people to buy something. Just avoid doing it too often.

Mistake #2) Being negative

Some people claim that you want to sell based on fear. While it is true that this can be effective, it’s far more productive to focus on positive stories.

Inspiring people to rise above their circumstances is the best way to sell. Therefore, the more positive you can be, the better. Nobody likes to be around someone who’s negative.

If you notice, the people who tend to have many friends are the most enthusiastic and positive people. The same principle goes for Twitter.  Show them how you can help.

Mistake #3) Offending others

If you don’t re-tweet someone, and instead use their message as your own, you will offend others. They will then stop following you. Proper etiquette is very important.   Give credit where due at all times.

Mistake #4) Being boring

Twitter is all about community. That’s what it was designed to be. It wasn’t started for the sake of helping businesses.

Therefore, when you recognize that and get involved in the conversation, people will be more inclined to follow you. When you show no interest in others, people will unfollow you.

Mistake #5) Not including personality

People don’t buy from businesses, they buy from people. Therefore, telling interesting stories about your life is key. If you can tie it into your niche, all the better.

The more personality you have, the more money you can make.

Some try to keep their business and personal life completely seperate, but in social networking I haven’t seen that work successfully.  While you do not need to talk about everything your baby is doing, the kids soccer games, or what you had for dinner, you do need to let people get to know you at least a little.

The bottom line is, when used the right way, Twitter can be very productive. Avoid these five mistakes, and you will be well on your way to profiting from the site and being less of a twitter unfollow.