Thank you for coming back to visit us! Please subscribe to our newsletter to receive more information.

You’re probably aware that press and publicity are great tools to build a business. They increase awareness, broaden your target audience and draw attention to your business. However with so much competition it is often difficult to attract the attention of the media.

One great way is to include a media page on your website. People in the media are busy and a media page makes it quick and easy for them to get the information they need, thus enhancing the chance they will cover your business.

Here’s an overview of what to include on your media page:

Press releases. Any press releases you have issued can be included on your media page. These can be links to press and organized by date and a brief description.

News. Any press your company has already received including news stories, articles in publications, or even industry news can be listed here. Again, consider linking to the articles to keep the page clean and easy to read. Organize the links by date and a brief description.

Company contact info. If you have nothing else on your media page, company contact information is the most important. If the press doesn’t know how to contact you then they cannot cover your business. This information can be as simple as your name, address, email address and telephone number or it can be a detailed list of employees, their positions within the company and contact information.

If listing a number of employees, you can include a bio for each highlighting the expertise they bring to the company as well as their history and experience.

Logos and pictures. Because media coverage isn’t limited to newspapers anymore, it’s important to have graphics on your website which people can use in their stories, blog posts, and press coverage. Include head shots of the owners/founders of the company as well as a logo.

About – company bio including mission statement. This may take up the bulk of your media page. The About section can include:

Product or Services – what do you sell? What needs does your company fulfill? Provide a brief description of your products or services. Be sure to include how your products or services fulfill a need in the market.

Mission Statement – what makes your company about? What makes you unique? What are the values or vision your company maintains.

History – When did the business start? Why did it start? This is a little story about the history of your company. Update this section as the business changes. Some companies with a long history include a time line.

Target Market – Occasionally you’ll see a description of a businesses audience on this page too.

A media page not only makes it easier for the press to cover your business, prospective clients or business partners can use it to assess your business. It can give you the credibility and exposure you need to place you ahead of your competition.